Video marketing is thriving in the business world for pretty long now but your best moment is yet to come. However, did you know?
87% of the businesses are already using this tool for engaging the target market.
This figure explains the importance of videos for organizations but you may have your doubts, as you are new to it and especially if you are a small business. In this article, we will discuss the importance of video marketing, and try to give you an idea of how you can incorporate this tool in your business.
Lets begin with:
People say an image is worth a thousand words. If you want to know how important a video is, multiply that thousand of the image with another thousand. It is how effectively video engages with your target market to provide you with all the benefits.
For a successful business it is essential to educate your audience and engage them with your products and services. Videos do just that. Video marketing, as the name suggests, means using the videos for promotional purposes. These videos can be a description of a product or service, how-to-use-guide, testimonials of happy customers, etc.
According to a survey by Demand Metric, "83% of survey respondents said that video is increasing in importance."
A successful marketer knows it is impossible to keep the marketing portfolio limited to just one tool. Instead, they have curiosity of exploring new ways to find which one works best for them. However, if you wish your business to stay gold in customer's eyes you must try to fit in evergreen content in your strategy. And when we think about putting your promotion on fire, we consider videos on the top of the list. Let's find out why business videos are essential.
If you are in the business to make your customers happy, this point alone is enough to convince you to begin with video marketing. People engage with video content for over a billion hours daily. And stats suggest that educational and DIY content alone drives around a billion viewers. According to a survey around 68% of the customers like to learn about new products and services through videos.
What better opportunity would a business have than being able to feed the target market with what they are searching for?
Videos bring relevant traffic and enhance sales. And the truth untold, it is not a biggy! We all know that vision is the most dominant sense of the human body and we perceive most of the information through visual contact. Isn't it by just looking at the pictures that we make online purchase decisions? Now, Imagine how intensely moving pictures could impact our brain!
Let's have a look at the dynamite outcome of video marketing for business.
- Business videos enhance brand awareness by 70%
- Organisations witnessed an 80% increase in the conversions by placing a video on their landing pages.
- 74% of people who watch an explainer video about a product or service end up buying it.
Isn't this score enough to make you spread some videos butter in your marketing sandwich?
You must be thinking that the video making process is expensive and time consuming, then how one can get high ROI through this content form. Well, the amount of revenues this promotion strategy brings is much higher than the resources you invest. Moreover, you can cut costs by making videos using smartphones and free applications instead of hiring professionals and using expensive devices. However, if you want the quality to be unmatchable, you must go for a good video making agency.
While you are giving your blood, sweat, and tears to making a high quality video, you must not forget to work on the content. No matter how good your video's graphics and sound are, it is useless if the content is not informational, engaging, and easy to understand.
Every business aims at appearing at the top of the search engine result page (SERP). and business videos are a sure way of achieving that. According to research the website that has video embedded in it is 53 times more likely to appear on the top of the result page. It is because users spend more time on your website while watching videos. As a result, your reputation gets a positive spot in Google's good books.
As Google now owns Youtube, it prefers placing the link for its site on the SERP before any other site. Therefore, you must keep your Youtube account updated with informational stuff and optimize it for better reach. For the SEO purpose, you must add keywords in the title and description of the videos, and add a link to your products and services so customers can conveniently reach your website to make purchases.
There are many opportunities for marketers to use video content. The most used platform for this tool is YouTube, but we cannot ignore the importance of videos in social media platforms like Facebook, Instagram, Snapchat, etc. So you can start from YouTube and social media. These sites are quick, inexpensive, and reach a wide range of audience.
The type of videos you can use are:
- How-to-use videos
- Behind the scenes
- Product demos
- Educational content
- Customer testimonials, etc.
Video marketing displays your knowledge and business nature, plus success to the audience. So get ready to welcome the spring days of your business by communicating through video marketing.